Nature is the best designer. In winter it transforms everything it touches into a tale with its magic wand, covering the alleys and squares of a snow-white carpet, woven from the unique snowflakes. It decorates house windows with colorful and friendly winking lights. Cheerful children become the main hero of the winter scene, filling the streets and squares of cities with new inhabitants – funny snowmen. And only from the gloomy faces of passersby’s, glancing at the festive shop glass case, one can see that adults sometimes need a fairy tale even more than the children.

On the eve of New Year celebrations Artyom’s store, located on Khorenatsi Street 24, in Yerevan, turned into the residence of the Snow Queen. It’s not just fabulous, it’s – “Cool! Desolate! Great!” Where is she, unapproachable Queen, surrounded by a maze of icy glass case with countless treasures, invites you to play a game called: “Icy game of mind” with a single condition – add up the word: “Eternity!”

And at the Little Robber’s zoo, wild pigeons will tell the story of the enchanted Kai and brave girl Gerda, bounding all “Four Winds” with one tread in the name of love and friendship.

And only in the eyes of Reindeer, meeting and seeing off the guests of the Snow Queen’s castle, one can read: “Believe in the beautiful and fairy tale, and  surely it will come true!”